Marketing ROI Calculator
Estimate the revenue generated from your advertising spend and whether your campaign economics are strong enough to scale.
Revenue generated
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ROI percentage
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Cost per acquisition
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Estimated profit
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Summary
Key insights
How marketing ROI planning works
Marketing ROI planning compares revenue and profit generated from a campaign against the cost required to acquire those customers. This helps founders decide whether to pause, improve, or scale an acquisition channel.
What this calculator covers
- Estimated sales from clicks and conversion rate
- Revenue generated from campaign performance
- Cost per acquisition and overall campaign profitability
- ROI percentage after spend and core delivery costs
Why founders use this
- To avoid scaling campaigns that look good but lose money
- To compare ad performance across channels or offers
- To understand whether your margin can support acquisition
- To identify whether conversion rate or pricing improvements matter most
Common questions
Quick answers to common founder questions related to this tool.
What is a good marketing ROI?
A good marketing ROI depends on your margins, cash flow, and growth stage. Many founders want strong enough returns to recover ad spend and still retain profit for operations and growth.
Does high revenue always mean high ROI?
No. A campaign can generate revenue but still have weak ROI if acquisition and delivery costs are too high.