Revenue and pricing tools to test the numbers before you scale.
Use these free revenue and pricing tools to estimate profit, forecast sales, calculate breakeven points, improve offer pricing, and understand whether your business model can support your income goals.
Revenue & Pricing Tools
These founder calculators are built to help you understand the commercial side of a business before you rely on it. Use them to model startup economics, improve offer pricing, estimate revenue potential, evaluate customer value, and understand how many sales, customers, or subscribers you need to make a business worthwhile.
Digital Product Revenue Planner
Forecast revenue, profit, breakeven, and launch outcomes for a digital product.
RevenueAudience Profit Calculator
Estimate launch revenue from audience size, open rates, clicks, and conversion.
AudienceOffer Pricing Optimizer
Set better service pricing based on hours, costs, desired income, and capacity.
PricingCourse Breakeven Calculator
Find how many students you need to recover course creation and launch costs.
CourseBusiness Idea Profitability Calculator
Estimate margins, breakeven point, and profit potential for a business idea.
ProfitFounder Income Goal Calculator
Calculate how much revenue and how many customers you need to reach your desired income.
IncomeSaaS Pricing Calculator
Model monthly recurring revenue, churn impact, and annual revenue for SaaS products.
SaaSWebsite Profit Calculator
Estimate website revenue based on traffic, conversion rates, product price, and affiliate income.
WebsiteCustomer Lifetime Value (LTV) Calculator
Estimate the revenue value of an average customer over their full relationship with the business.
LTVLTV:CAC Ratio Calculator
Compare customer value against acquisition cost to assess whether your growth model is commercially healthy.
Unit EconomicsRevenue Stream Mix Calculator
Plan the right balance between services, products, subscriptions, workshops, and other income streams.
Revenue MixProfit Margin Pressure Calculator
See how delivery costs, discounts, ad spend, and refunds compress your real margins.
MarginsDiscount Strategy Calculator
Test whether a discount improves profit, conversion, or simply erodes your margin.
DiscountingPayment Plan Viability Calculator
Compare upfront pricing, split pay, instalments, and subscriptions to find the strongest monetisation structure.
Payment PlansRevenue Predictability Score
Measure how stable or volatile your revenue model is based on recurring income, seasonality, and client concentration.
PredictabilityDelivery Capacity Revenue Planner
Work out how much revenue you can realistically produce before fulfilment limits start constraining growth.
CapacityRefund Risk Calculator
Estimate how refund rates affect profitability, retained revenue, and cash flow risk.
RefundsHow these tools help founders
Each category page groups related tools together so founders can move from broad decision-making into more specific planning, testing, and optimisation work without jumping between unrelated pages.
What these tools help with
- Estimating profit margins and breakeven points
- Setting more sustainable pricing for products and services
- Working out how much revenue is needed to hit an income target
- Forecasting recurring or launch-based revenue models
Why founders use this category
- To avoid underpricing offers that look good but are not commercially viable
- To understand how many customers or sales are needed before launch
- To compare different business models using real economics
- To make better decisions about growth, marketing, and revenue targets
Common questions
Quick answers to common founder questions related to this category.
Why are revenue and pricing tools useful before launching?
They help founders test the economics early, which makes it easier to avoid weak margins, unrealistic revenue assumptions, and pricing that cannot support the business properly.
Which tool should I use first for pricing?
A pricing or profitability calculator is usually the best place to start, followed by breakeven and income goal tools to understand whether the model supports your target outcomes.