Values-Based Pricing Calculator

Set a price that reflects labour, sustainability, desired profit, and intended accessibility instead of relying only on generic market pricing.

Base sustainable price
Suggested public price
Accessible price
Price gap
Summary
Key insights

    How values-based pricing works

    This calculator starts with real labour and delivery cost, then layers in sustainability and accessibility so founders can see more than one viable price point.

    What this calculator covers

    • Labour value
    • Direct costs
    • Profit margin
    • Accessibility adjustment

    Why founders use this

    • To avoid undercharging
    • To create tiered pricing more intentionally
    • To support both access and sustainability
    • To justify pricing decisions more clearly

    Common questions

    Quick answers to common founder questions related to this tool.

    What is values-based pricing?

    Values-based pricing considers sustainability, fairness, accessibility, and delivery cost rather than relying only on competitor or margin-based pricing.

    Why use an accessibility adjustment?

    Accessibility adjustments help founders model pricing that still supports the business while intentionally lowering financial barriers for some buyers.