Email Marketing Revenue Calculator
Estimate opens, clicks, conversions, and projected revenue from an email campaign.
Estimated opens
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Estimated clicks
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Estimated orders
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Projected revenue
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Summary
Key insights
How email marketing revenue works
Email revenue is driven by audience size and the conversion chain from opens to clicks to purchases. This calculator helps founders estimate campaign potential quickly.
What this calculator covers
- Estimated email opens
- Estimated link clicks
- Estimated campaign conversions
- Projected revenue from one send
Why founders use this
- To forecast campaign potential before sending
- To understand which rate has the biggest impact on revenue
- To justify investment in list growth and email copy
- To compare campaigns using a common commercial frame
Common questions
Quick answers to common founder questions related to this tool.
Should click rate be based on opens or total delivered emails?
This calculator uses click-through rate from opens for a simple founder model. Some teams instead track clicks from all delivered emails.
Can I use this for ecommerce or service offers?
Yes. The model works for many offer types as long as the conversion path is reasonably similar.