Sales Funnel Conversion Calculator
Measure conversion rates across the funnel and identify where the biggest drop-offs happen.
Visitor to lead
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Lead to qualified
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Qualified to customer
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Visitor to customer
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Summary
Key insights
How sales funnel conversion works
Sales funnels convert attention into revenue. This calculator helps founders see where prospects are progressing and where they are leaking out.
What this calculator covers
- Visitor-to-lead conversion rate
- Lead-to-qualified rate
- Qualified-to-customer close rate
- Full-funnel visitor-to-customer conversion
Why founders use this
- To identify the biggest performance bottleneck in the funnel
- To separate traffic issues from messaging or sales issues
- To prioritise optimisation work on the highest-leverage stage
- To forecast customer outcomes more accurately
Common questions
Quick answers to common founder questions related to this tool.
Which stage matters most?
The weakest stage often matters most because improving the biggest bottleneck can have outsized impact on total outcomes.
Can this be used for service businesses?
Yes. The calculator works for service, ecommerce, SaaS, consulting, and many other models as long as the funnel stages are defined consistently.