How Much Money Are You Losing From Low Conversion?
Estimate how much revenue your business may be missing each year because your conversion rate is lower than it could be.
Current monthly revenue
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Revenue at +1% conversion
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Extra annual revenue
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Opportunity summary
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Summary
Key insights
How conversion opportunity planning works
This calculator estimates the revenue opportunity hidden inside existing traffic. Instead of asking how much more traffic you need, it shows what even a one-point conversion improvement could unlock.
What this calculator covers
- Current monthly revenue from your existing traffic and conversion rate
- Projected monthly revenue if conversion improved by one percentage point
- Extra annual revenue available from better performance
- A simple opportunity framing to support optimisation priorities
Why founders use this
- To show the commercial cost of a weak conversion funnel
- To justify investment into copy, design, or testing
- To make optimisation feel more tangible for founders
- To prioritise improving the funnel before buying more traffic
Common questions
Quick answers to common founder questions related to this tool.
How much money can low conversion cost a business?
It depends on traffic, order value, and the size of the conversion gap, but even a one-point improvement can produce substantial annual revenue gains.
Is improving conversion better than buying more traffic?
Often it can be. If your current funnel underperforms, improving conversion may unlock more value from existing traffic before you spend more on acquisition.